KEEPING CAULDRON CURRENT

We worked on crafting Cauldron’s social feed to stay relevant despite the dip in popularity of plant-based products.

From tapping into food trends like protein and plant points, to jumping on trending social formats and cultural moments - Emily in Paris inspired Tofu Crème Brûlée anyone? We tied Cauldron into moments people were already paying attention to - showing up with ideas that felt playful, current and worth stopping the scroll for.