GIVING THE FEED A FRESH COAT OF FUN 

We painted Valspar’s feed with a mixture of fun and design inspiration - keeping the brand premium, but always approachable and social-first.

We used trending formats, reaction GIFs and our own takes on popular content to present promotions in ways that felt funny, natural and social-first.

Alongside this, we created colour inspiration for our audience using cultural moments- from Mean Girls Day to the internet’s love for Pedro Pascal, and colour-matching everything from autumnal landscapes to pumpkin spiced lattes.