Putting Weetabix on Wheels

Weetabix needed an activation to help continue the success of their Any-Which-Way-A-Bix campaign.

Through social and shopper comms we invited Weetabix consumers and foodie influencers to share how they have their Weetabix for the chance to be featured in a very special Any-Which-Way-A-Bix recipe book.

But to launch the book we wanted to get Weetabix and the new recipes straight into the hands of consumers. And what's better than it being delivered straight to your door? We partnered with Deliveroo to do just that, giving away hundreds of 1p breakfasts along with free recipes books.